( Case file — 04 )

of 06 · opened 2020

SA Art Gallery

A Shopify gallery where art meets impact — live auctions, artist stories, and proceeds that flow back to charity.

A woman hangs a framed painting of a dancer in a pink skirt on a green wall.
fig. 01 — a print finds its wall
01

Creative Shift

We joined mid-venture to refine an existing Shopify store, infusing custom features and fluid design that elevate each piece’s cultural story and global appeal.

As a social enterprise with complex needs, we tackled diverse SKUs, original prints, and fluctuating prices. Our user-friendly approach balanced easy content management with seamless front-end flair.

Collaborating closely with a marketing partner, we reimagined each page for brand cohesion and effortless mobile browsing. By aligning design elements with SAAG’s ethos, we built a visually captivating and culturally respectful interface.

Integration included a versatile CMS for swift content updates, ensuring new artwork and stories consistently rejuvenated the dynamic online gallery.

The South Asian Art Gallery space: framed works along white walls, the gallery's logo panel at the centre.
fig. 02 — the gallery, in person
A painted portrait of a woman in a red sari and a blue headscarf.
fig. 03 — from the collection — woman in red
The redesigned gallery site shown across tilted page mockups.
fig. 04 — the redesigned storefront
02

Scalable Evolution

Bidding functionality introduced auctions, letting users compete for exclusive pieces. This elevated engagement while preserving transparency for artists, buyers, and the team behind scenes.

The built-in blog nurtured an organic audience by spotlighting emerging artists and cultural explorations, turning each post into a canvas for deeper engagement and community growth.

Ongoing maintenance guaranteed consistent performance, ensuring every visitor enjoyed seamless navigation. Regular updates, quick fixes, and proactive upgrades kept the gallery primed for fresh collections and growing user demands.

This approach mirrored SAAG’s philanthropic vision—buying perspectives, selling stories, and using proceeds for charity. The refined platform now fosters meaningful interactions between art lovers and vibrant South Asian creative talent.

A painted portrait of a smiling young girl.
fig. 05 — from the collection — portrait
An ink-and-colour illustration of two dancers in motion.
fig. 06 — from the collection — two dancers
Artist and artwork pages of the new site in a layered mockup.
fig. 07 — artist pages and listings
An abstract painting in ochre and umber brushstrokes.
fig. 08 — from the collection — abstract

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