( Case file — 03 )

of 06 · opened 2024

MWCC

A cricket conference rebuilt from zero digital footprint — live scores refreshing every 500ms, real-time rankings, and an identity forged for U.S. fans.

A batter in whites plays forward while the wicketkeeper crouches behind the stumps on a dusty pitch.
fig. 01 — batter and keeper at the crease
01

Forging an Identity

Midwest Cricket Conference began with no digital footprint, relying on passionate players across the region to keep the sport thriving. We stepped in to modernize their presence from scratch.

For brand recognition, we introduced a cohesive visual language, uniting the conference's storied history with contemporary design and an instantly recognizable logo, capturing cricket's energy for U.S. fans.

Our next step was constructing a dynamic website that showcased tournaments, player rankings, and updated match listings. Built with real-time data in mind, it automatically refreshed results, delivering a frictionless experience for fans and administrators.

A clean, lean CMS allowed the league to create ground pages, register new teams, and log fresh stats without needing specialized technical support or coding expertise.

A green batting helmet resting on a dressing-room bench, players blurred behind it.
fig. 02 — the dressing room before play
A wicketkeeper's gloved hands poised just behind the bails.
fig. 03 — gloves behind the stumps
A batter and wicketkeeper on a sunlit club ground.
fig. 04 — a club ground, mid-over
02

Real-time Revolution

Cutting-edge overlay systems brought each match to life, updating scores and commentary every 500 milliseconds — delivering the thrill of pro cricket straight to viewers' screens.

Seamless API integrations reduced manual input, letting the league focus on promoting the sport. Live commentary feeds, real-time scoring, and upcoming fixtures appeared automatically, drawing fans into the action.

Alongside those features, we maintained a consistent brand experience that underscored the MCC's heritage. Every scoreboard, page layout, and color choice reinforced a unified identity, ensuring the site felt familiar to legacy players while enticing newcomers to join.

Through performance-optimized development, each page loaded quickly despite real-time updates. The result is a future-ready platform championing the excitement, tradition, and diverse spirit of Midwest cricket.

A live broadcast score overlay — 124 for 4 after 5.2 overs — across a packed stadium.
fig. 05 — live score overlay, broadcast view
A worm-graph overlay comparing two innings over a stadium shot.
fig. 06 — worm graph overlay

( Outcome )

500ms

score & commentary refresh

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